Intelligence / Foresight / Transformation
Know what’s happening.See what’s coming.Build what’s next.
We pair senior consultants with proprietary AI platforms to give ambitious organisations intelligence, foresight, and the capability to act on both.
Trusted by teams at
- VMLY&R (WPP)
- Oxford University Press
- Sykes Cottages
- Motability
- Milltown Partners
- UK Cabinet Office
- Instacart
- Unilever
- VodafoneThree
- FGS Global
- Lansons
- Headland Consultancy
- SEC Newgate
- Fulcrum Diligence
01 / Business & Reputation Intelligence
Powered by Omniscan
Know what’s being said — and what it means.
Omniscan is our hybrid human + AI intelligence platform. It analyses millions of datapoints across news, social media, podcasts, broadcast and niche channels — in most languages — and turns them into structured, decision-ready insight in days, not weeks.
01.1
Media & reputation monitoring
Share of voice, sentiment, emerging narratives, and every published quote — captured and categorised across the channels that matter.
01.2
Stakeholder mapping
Map the regulators, campaigners, analysts, and commentators reaching your audiences — categorised, with positions tracked over time.
01.3
Always-on intel
An evergreen deposit of insight — automatically up to date, stored, and searchable by anyone on your team.
The human layer
Technology is half of it. A team of experienced senior consultants sits on top of Omniscan, turning its output into judgement: what it means, what to watch, and what to do about it.
02 / Forecasting
Powered by Omniforecaster
Know the odds before you decide.
Omniforecaster helps you see around corners. Ask a strategic question in plain English — the platform breaks it into the factors that decide the outcome, researches each one with an ensemble of AI superforecasters, and returns a board-ready report: the odds, the drivers, the risks, and what to do about them.
02.1
Strategic forecasts
Market entry, M&A, regulation, competitive moves — calibrated probabilities, every one traceable to its evidence. No black boxes.
02.2
Horizon scanning
Systematic scans that surface the risks and opportunities you haven’t considered yet.
02.3
Risk assessment
Multi-geography risk reports with a clear matrix of likelihood and impact.
The human layer
Weeks of analyst work delivered in hours — then interpreted with you by consultants who understand what the numbers mean for your board, your investors, and your next move.
03 / AI Consulting & Transformation
Strategy, pilots & bespoke builds
Your team, with AI superpowers.
We embed in your team to find where AI makes the biggest difference — then build it. Strategy and transformation advice, rapid innovation pilots, and bespoke production systems tested with real users and real data.
03.1
AI strategy & transformation
A clear-eyed view of where AI creates value in your organisation — and a practical plan to capture it.
03.2
Innovation pilots
Rapid prototypes that put new AI-powered products and services in front of real users in weeks.
03.3
Automation & bespoke builds
Manual processes replaced with reliable automations; AI agents and tools designed for your stack, your data, and your constraints.
The human layer
We’re more than a typical consultancy: the people who advise you are the people who build. Proven pilots become production systems — we hand over, or stay on to run them.
Selected work across all three practices
Case Studies
Milltown Partners
Intelligence · Omniscan
Bespoke stakeholder monitoring dashboards that surface AI-generated insights for the advisory team.
AI-powered stakeholder intelligence
Instacart
Intelligence · Omniscan
Podcast monitoring across the US market — tracking brand mentions, sentiment, and emerging narratives in audio at scale.
Audio intelligence at scale
Fulcrum Diligence
Intelligence · Omniscan
Adverse media monitoring for their clients across platforms — screening news, social, and niche sources for risk signals.
Multi-platform risk screening
Unilever
Intelligence + Forecasting
Always-on media monitoring paired with risk and horizon forecasting across global markets — tracking emerging regulatory, reputational, and geopolitical risks for corporate affairs.
What’s happening and what’s coming, board-ready
VMLY&R (WPP)
AI Consulting
Innovation project automating marketing copy workflows across the agency.
60% increase in copy production efficiency
Oxford University Press
AI Consulting
Built AI chatbots for their most engaged book titles, unlocking new consumer services.
New revenue channel from existing IP
Sykes Cottages
AI Consulting
Pulls data from multiple teams and auto-produces marketing copy across channels for every property.
Automated copy production at scale
Motability
AI Consulting
Customer service agent helping users discover cars suited to their accessibility needs.
AI-powered customer discovery tool
Cabinet Office (UKSV)
AI Consulting
Consortium led by Allied Partners exploring AI use cases to improve vetting efficiency while preserving privacy and security.
Faster vetting, privacy preserved
+ Many more
These are a selection. We have deep experience across many more engagements in all three practices — much of it confidential and commercially sensitive, so we don't publish it.
Start a conversation →One approach across every practice
How We Work
01
Discover
We embed in your team to understand your questions, workflows, and risks — and where intelligence, forecasting, or AI can make the biggest difference.
02
Deliver
Insight reports, forecasts, prototypes, and automations — built fast and tested against real users, real decisions, and real data.
03
Scale
Proven work becomes an always-on capability: live dashboards, standing forecasts, and production systems. We hand over or stay on to run them.
The Team
Srin Madipalli
Co-founder
- —Former corporate lawyer at Herbert Smith Freehills.
- —Founded a technology company later acquired by Airbnb.
- —Led a global cross-functional team at Airbnb across product development and operations.
- —Deep expertise in AI strategy, enterprise technology, and business transformation.
Luke Webster
Co-founder
- —Built and scaled technology platforms across multiple startups and growth-stage companies.
- —Heads AI engineering and data science at People & Robots.
- —Specialises in workflow automation, LLM integration, and data-driven systems.
- —Combines analytical rigour with hands-on software engineering.