Your team,
with AI superpowers.
We embed in your team to build workflow automations, innovation pilots, and AI-powered tools that deliver measurable business outcomes.
- Workflow Automation
- Innovation Pilots
- AI Agents
- Process Optimisation
Trusted by teams at
- VMLY&R (WPP)
- Oxford University Press
- Sykes Cottages
- Motability
- Milltown Partners
- UK Cabinet Office
- Instacart
- Unilever
- VodafoneThree
- FGS Global
- Lansons
- Headland Consultancy
- SEC Newgate
What We Do
Workflow Automation
Repetitive work, handled
We map your team's manual, multi-step processes and replace them with reliable automations.
More time for high-value work
Innovation Pilots
Test ideas fast
Rapid prototypes that put new AI-powered products and services in front of real users.
Proven concepts, lower risk
AI Agents
Always-on support
Conversational agents that handle customer and internal queries with judgement and context.
Scalable, consistent service
Process Optimisation
Sharper operations
We find where time and money leak in your operations and redesign the flow around AI.
Lower cost, faster throughput
Case Studies
VMLY&R (WPP)
Workflow Automation
Innovation project automating marketing copy workflows across the agency.
60% increase in copy production efficiency
Oxford University Press
Innovation Pilot
Built AI chatbots for their most engaged book titles, unlocking new consumer services.
New revenue channel from existing IP
Sykes Cottages
Workflow Automation
Pulls data from multiple teams and auto-produces marketing copy across channels for every property.
Automated copy production at scale
Motability
AI Agent
Customer service agent helping users discover cars suited to their accessibility needs.
AI-powered customer discovery tool
Milltown Partners
Innovation Pilot
Bespoke stakeholder monitoring dashboards that surface AI-generated insights for the advisory team.
AI-powered stakeholder intelligence
Cabinet Office (UKSV)
Innovation Pilot
Consortium led by Allied Partners exploring AI use cases to improve vetting efficiency while preserving privacy and security.
Faster vetting, privacy preserved
How We Work
01
Discover
We embed in your team to understand workflows, bottlenecks, and opportunities for AI.
02
Build
Rapid prototyping of automations, agents, and tools — tested with real users, real data.
03
Scale
Proven pilots become production systems. We hand over or stay on to run them.
The Team
Srin Madipalli
Co-founder
- —Former corporate lawyer at Herbert Smith Freehills.
- —Founded a technology company later acquired by Airbnb.
- —Led a global cross-functional team at Airbnb across product development and operations.
- —Deep expertise in AI strategy, enterprise technology, and business transformation.
Luke Webster
Co-founder
- —Built and scaled technology platforms across multiple startups and growth-stage companies.
- —Heads AI engineering and data science at People & Robots.
- —Specialises in workflow automation, LLM integration, and data-driven systems.
- —Combines analytical rigour with hands-on software engineering.